Earl of East is home to the best independent brands across fragrance, homeware and accessories. Starting life as a market stall in 2014, Earl of East has grown to include three bricks and mortar stores in London, an online shop, and its own line of home fragrance and bathing products that are made sustainably in London. Visit Earl of East and you’ll find a curated selection of independent brands and like-minded designers sharing shelves with their own range of accessible home fragrances. But it’s not just about shopping. Over the years, the stores have become creative destinations, holding candle workshops and events and serving coffee and conversations to a growing community both on and offline.