The Regent Street Sensorium is now open
You're invited to awaken your senses at the Regent Street Sensorium as it pops up at 10 Heddon Street this April.
Step into a world of flavour, fragrance and fun at the Regent Street Sensorium! Created in collaboration with Bompas & Parr, this one-of-a-kind, free experience will take you on a multi-sensory journey through Regent Street – where you can trace history through scent, taste architectural interpretations of the iconic street, listen to local icons and explore the vibrant colours of the area.
A feast for the senses
Running from 9th – 27th April, the Sensorium invites you to see, smell, touch, taste, and hear Regent Street’s story in ways you never imagined.
☁️ Breathe it in: Enter through a fragrance cloud and breathe in ‘Regent Street’, a bespoke fragrance by Aromaria, capturing the essence of Regent Street in a single scent.
🔎 Look closer: Marvel at a jellyscape of sculptures inspired by the street’s iconic architecture, unique history and key cultural moments and explore a curated collection of historical jelly moulds.
🧡 Taste the history: Visit the Jelly Counter to buy delicious creations for yourself, each inspired by a different element of Regent Street’s architecture.
👂 Listen in: Hear immersive short stories on the area’s cultural significance, such as David Bowie’s iconic album cover shoot on Heddon Street.
Hands-on experiences & treasure hunts
Want to immerse yourself and reawaken your senses even further? The Sensorium will also host interactive workshops with Bompas & Parr, Aromaria, and a hand-picked selection of Regent Street & St James’s brands. View and book workshops here.
For those with a spirit of adventure, the Sensory Quest Treasure Hunt is your chance to explore Regent Street and St James’s like never before. Use a specially designed map to locate the hidden design gems that have inspired the Sensorium’s range of sweet treats, snap photos along the way, and complete your map to win a free jelly!
When & where?
10 Heddon Street, W1B 4BX
9th-27th April
Wednesday-Sunday 12pm-8pm
Stay tuned for more details on our exciting workshop lineup and get ready to experience Regent Street in an entirely new way!
Keep your eyes peeled here and us @RegentStreetW1 more exciting info.