How did Regent Street, London’s finest and most elegant street with the greatest architectural curve in town become even more tempting as a summer destination? The answer? It was turned into a traffic-free open and greener space full of pop up entertainment and inspiration, besides the best shopping and dining for all ages. Summer Streets returned for the fourth successful year, every Sunday in July, each with a different theme, Garden Party, Health Kick, Fashion Festival and Culture Club. There was something for everyone including performances from the city’s hottest new music talent competing to win the Mayor of London’s GIGs, music from Heart London Radio 106.2 and workshops from City Academy.
Sunday 5th July
On Sunday 5 July, Regent Street hosted a Summer Streets Garden Party. Visitors enjoyed a tranquil garden where they could relax on the Easigrass lawn. The Secret Gardens of Regent Street housed a Bee and Butterfly Zone whilst Heart London Radio 106.2 played the ultimate summer playlist. There were live performances from Mayor of London’s GIGS, Tumi transported visitors to the world of F1 with car simulators, an acoustic French opera performed for the crowds, Tommy Hilfiger provided deckchairs to relax on whilst over at H&M visitors enjoyed ice cream in their chill out zone. Moyses Stevens popped up on the iconic Regent Street curve showcasing their summer bouquets as City Academy got the crowd involved with live performances and workshops.
Sunday 12 July
On Sunday 12 July Regent Street hosted Health Kick Week at Summer Streets. The British 10K powered through Regent Street, visitors tested their skills with the England Hockey and Harlequins Rugby teams, Heart London Radio 106.3 brought their oversized deckchairs for the perfect selfie opportunity and there was also performances from City Academy and Mayor of London GIGS.
Visitors relaxed and enjoyed sweet treats from Godiva and H&M, the Akasha Holistic Wellbeing Centre at the Hotel Café Royal offered 20 minute taster treatments whilst little ones dined for free at Heddon Street Kitchen and Moyses Stevens showcased their summer blooms.
Sunday 19 July
Sunday 19 July was for discerning fashionistas with a 50m catwalk popping up on Regent Street. Retailers showcased their latest collections including Karen Millen, Karl Lagerfeld, Hobbs and Wolford. The public were also invited to take to the catwalk and see themselves on the big screen. Visitors dropped in at Drop It for the ultimate hands-free shopping experience, soaked up the sun and relaxed on the Tommy Hilfiger deckchairs, treated themselves at the H&M chill out zone and celebrated summer with the Moyses Stevens flower stall. City Academy also entertained the crowds with a host of live performances.
Sunday 26 July
The final traffic free Sunday on 26 July celebrated Regent Street’s Arts and Culture. Live art installations took over the street, visitors enjoyed the sustainable Bee and Butterfly zone whilst Heart London Radio 106.2 played the ultimate summer playlist. The University of Westminster showcased an exciting selection fashion and musicfrom 2015 graduates, H&M provided a relaxing chill out zone and Moyses Stevens treated visitors to beautiful summer bouquets.