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Future of Food

Welcome to Future of Food, hosted across Regent Street and St James’s.

From 12 to 24 May 2026, enjoy a fantastic line-up of carefully curated, one-off ticketed events focused around sustainability, innovation and creativity. Celebrating those at the vanguard of sustainability across culinary and retail, discover how pioneers are working together to create a more prosperous future of food.

Explore a range of offers available to all throughout May with participating restaurants and retailers. Paying with Mastercard? Don't miss out on exclusive cardholder rewards, available with every festival offer, thanks to our Preferred Payment Partner.

  • Events

    Delicious and unforgettable experiences across Regent Street and St James’s Market from May 12 - 24.

    Book now
  • Festival Offers

    Dining offers, special menus and retail discounts… plus much more available throughout May.

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  • St James’s Food Fair

    Join us on 16 May from 12–7pm for a vibrant, day-long celebration of sustainable food at St James’s Market. 

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St James's Food Fair

  • Who will be there

    At St James's Food Fair you will find food stands from St James's top restaurants on a BBQ terrace and stalls from innovative, sustainably-minded producers. Check out all the stalls you can shop with on the day.

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  • Book masterclasses and experiences

    As part of St James's Food Fair, join us for a line-up of demonstrations and masterclasses within SMEG's Regent Street Flagship Store. A few tickets still remain, book your experience now.

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  • Plan your day

    St James's Food Fair will run from 12pm-7pm.

    It is located just of Regent St, a five minute walk from Piccadilly Circus tube station, and a ten minute walk from Leister Square tube station - there are also plenty of bus options.

    Plan your trip now.

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Preferred Payment Partner

We are proud to partner with Mastercard offering cardholders exclusive rewards. Don’t forget to book your tickets to Future of Food events using your Mastercard and take advantage of our Festival Offers throughout May.

Our Top Picks

Event highlights and must attend events this May

  • Afternoon Tea at Maison Francois

    Enjoy a stroll through St James's Food Fair followed by a French-inspired afternoon tea at Maison Francois.

    Sat 16 May | Tea Served from 3pm | £28

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  • Alex Dilling x Merlin Labron-Johnson

    Hosted at Two-Michelin-starred Alex Dilling’s Restaurant at Hotel Café Royal, in collaboration with Green and One-Michelin-starred chef Merlin Labron-Johnson.

    Wed 20 May | 6.30pm | £140

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  • Saturday Sustainable Safari

    From sustainable coffee tasting, to bespoke scent smelling at one of London's oldest stores steeped in history, finish with a 2-course lunch at Quaglinos.

    Sat 23 May | 11am | £45

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