This year, we’re inviting you to experience Regent Street and St James’s like never before with our free festive audio journey, narrated by writer and television presenter Dawn O’Porter. Available now on all major podcast platforms, this magical adventure brings the sights, sounds, and stories of our iconic streets to life.
Through Dawn’s narration, you’ll uncover the magic behind Regent Street’s legendary Christmas lights, which this year celebrate their 70th anniversary. As the first street in London to install festive illuminations back in 1954, we’re proud to continue this dazzling tradition, lighting up the West End with the spirit of the season.
The journey doesn’t stop there. You’ll also be guided through St James’s historic arcades, world-class theatres, and boutique-lined streets, discovering how these treasured landmarks create a festive atmosphere unlike anywhere else. From the timeless charm of Hamleys—the world’s oldest toy shop—to the enchanting window displays at Fortnum & Mason, this audio experience highlights the very best of what we have to offer this season.
We’ve created this journey with welcoming all in mind, working closely with the Royal National Institute of Blind People (RNIB) to ensure everyone can join in the magic.
As you’ll hear in the audio experience, this festive season we’re excited to welcome the Choose Love pop-up store to Regent Street for the very first time. Opening on Friday, 29th November, this unique store invites you to make your gift shopping truly meaningful.
Here’s how it works:
- You can purchase items like winter coats, hot meals, or sleeping bags for refugees and displaced people worldwide.
- Life-changing bundles, such as emergency housing, mental health support, or legal aid, are also available, tailored to support vulnerable communities—including LGBTQIA+ individuals, unaccompanied children, and those fleeing crises.
While you won’t take physical items home, your purchases will be delivered directly to those in need, bringing hope and joy to people during the holidays. If you can’t visit in person, don’t worry—you can shop online or send an e-card to friends and family.
From our sparkling lights and festive performances to iconic shops and world-class dining, Regent Street and St James’s have everything you need to celebrate the season in style. We can’t wait to share this special time of year with you, whether you’re listening to our audio experience, exploring the area or stopping by the Choose Love pop-up.
Plus, for the festive period this year, we are also introducing Quiet Hour in stores to create an inclusive and welcoming atmosphere for all. Designed for individuals who may find the festive period overwhelming, Quiet Hour offers a sensory-friendly shopping experience with reduced lighting, calming music, and tailored services.