As a Christmas treat, we’ve created a unique audio experience to help immerse you in the festive spirit. Narrated by Dawn O'Porter, it will take you on a magical journey through the sights, sounds, and seasonal experiences of these iconic streets in central London.
As you’ll hear in the audio experience, this festive season we’re excited to welcome the Choose Love pop-up store to Regent Street for the very first time. Now open every day from 10am to 8pm Monday to Friday and 12pm to 6pm on Sunday, this unique store invites you to make your gift shopping truly meaningful.
And read on to discover a festive outing like no other, complete with extra-special gifts, delicious dining, grand architecture and dazzling lights.
Regent Street
Begin your journey at Regent Street, the perfect starting point for a festive adventure. For over 200 years, this celebrated destination—known as the Mile of Style—has stood as a gateway to exquisite experiences.
During the festive season, Regent Street comes alive with the Spirit of Christmas. Inspired by its first illumination 70 years ago, showcasing traditional angels with trumpets, today’s display features a magnificent fleet of sculpted spirits soaring above, enchanting visitors of all ages.
Hamleys
Continue your journey with a visit to Hamleys, a magical toy wonderland that first opened its doors in 1881. With shelves overflowing with treasures, it’s a place of endless delight. If Santa had a favourite store, it would undoubtedly be this one.
Heddon Street
A short stroll takes you to Heddon Street and Swallow Street, a haven for food lovers. Indulge in seasonal delights, from hearty winter warmers to gourmet treats, and toast the festive season in this charming corner of London.
Jermyn Street and Princes Arcade
Next, venture to Jermyn Street, a historic gem dating back to 1664. Known for its bespoke craftsmanship and timeless elegance, it’s the ideal spot to find an outfit for the party season. Nearby, Princes Arcade offers a collection of unique boutiques and speciality shops where you can unearth thoughtful gifts and hidden treasures.
Hatchards
Step into the magic of Christmas at Hatchards, London’s oldest bookshop. Since 1797, it’s been a sanctuary for book lovers, the ultimate place to find enchanting stories and timeless gifts for the season.
St James’s Market
In St James’s Market, make a stop at the Pavilion for a delightful exhibit celebrating the history of the area’s Christmas lights. Explore how these iconic displays have evolved from simple street decorations to the spectacular illuminations we enjoy today.
Don’t forget to visit the Wishing Tree too - watch the tree illuminate as you tap to donate, with all proceeds going to The Felix Project’s mission to feed London’s communities in need this season.
Fortnum and Mason
No visit would be complete without a trip to Fortnum & Mason, the quintessential destination for luxurious hampers, indulgent festive treats, and joy-filled gifting. Since 1707, this iconic store has made the season truly unforgettable.
Quadrant Arcade
As you stroll back along the iconic curve of Regent Street, make your way to Quadrant Arcade. A hidden gem, it’s a peaceful retreat amidst the festive bustle. Discover boutiques and wellness stores offering thoughtful gifts, from aromatherapy products to gorgeous skincare, or simply enjoy a moment of calm.
His Majesty’s Theatre
Add a touch of drama to your day with a performance at His Majesty’s Theatre. Currently showing Andrew Lloyd Webber’s The Phantom of the Opera, this world-class production offers an unforgettable evening of love, mystery, and breathtaking music.
Royal Academy of Arts
Celebrate the season with a feast for the senses at the Royal Academy of Arts and immerse yourself in captivating exhibits and artistic masterpieces. Take a look at the different exhibitions they have on and what upcoming events might tickle your fancy.
Choose Love store
Conclude your tour at the Choose Love pop-up on Regent Street, open seven days a week until 31st December. This unique store allows you to give meaningful gifts like winter coats, hot meals, or sleeping bags for refugees. While you won’t take items home, your purchases will bring comfort and hope to those in need. Can’t visit in person? Shop online or send an e-card to spread the love this Christmas. We can’t think of a better way to ignite your festive spirit.
With its stunning lights, world-class shopping, and festive delights, Regent Street and St James’s offer a walking tour that captures the festive spirit of the season. Join us in celebrating this magical time of year—you won’t want to miss it!
To experience this guide narrated by Dawn O’Porter, click here to listen on Spotify or listen to it on Apple Podcasts.