Awaken your senses at the Regent Street Sensorium

Awaken Your Senses at the Regent Street Sensorium this April

Step into a world of flavour, fragrance and fun as the Regent Street Sensorium pops up this spring at 10 Heddon Street! Created in collaboration with Bompas & Parr, this one-of-a-kind, free experience will take you on a multi-sensory journey through Regent Street – where you can trace history through scent, taste architectural interpretations of the iconic street, listen to local icons and explore the vibrant colours of the area. 

A feast for the senses

Running from 9th – 27th April, the Sensorium invites you to see, smell, touch, taste, and hear Regent Street’s story in ways you never imagined.

☁️ Breathe it in: Enter through a fragrance cloud and breathe in ‘Regent Street’, a bespoke fragrance by Aromaria, capturing the essence of Regent Street in a single scent.

🔎 Look closer: Marvel at a jellyscape of sculptures inspired by the street’s iconic architecture, unique history and key cultural moments and explore a curated collection of historical jelly moulds. 

🧡 Taste the history: Visit the Jelly Counter to buy delicious creations for yourself, each inspired by a different element of Regent Street’s architecture.

👂 Listen in: Hear immersive short stories on the area’s cultural significance, such as David Bowie’s iconic album cover shoot on Heddon Street.

Hands-on experiences & treasure hunts

Want to immerse yourself and reawaken your senses even further? The Sensorium will also host interactive workshops with Bompas & Parr, Aromaria, and a hand-picked selection of Regent Street & St James’s brands.

For those with a spirit of adventure, the Sensory Quest Treasure Hunt is your chance to explore Regent Street and St James’s like never before. Use a specially designed map to locate the hidden design gems that have inspired the Sensorium’s range of sweet treats, snap photos along the way, and complete your map to win a free jelly!

When & where?

The Regent Street Sensorium at 10 Heddon Street, W1B 4BX, runs from the 9th to the 27th of April, open Wednesday to Sunday from 12pm to 8pm. With exciting workshops available, including a jelly making workshop with Bompas & Parr to a scent workshop with Aromaria. Get ready to experience Regent Street in an entirely new way!

Keep your eyes peeled here and follow @RegentStreetW1 for more exciting info.